In Ken Wasil’s newest book, The Car of the Future and Other Stories, Clark, Jennifer, Rebecca and an international network of students design and build the “Car of the Future” that runs on “pure clean air” and flies through the sky like a bird. They must fight off a conspiracy of oil producing countries that is set on making every last dime from oil. The motley group relies on secret agents from a foreign country, the Sequoia, a native tribe from South America, and a space station refuge to assist them towards presenting their Car of the Future to mankind.

Sci-fi movies such as Chitty Chitty Bang Bang and The Man with the Golden Gun, from Ian Flemming, Back to the Future, and the Star Wars films have wetted our appetites for flying vehicles. And now Uber, the company that has shaken up the taxi industry and has declared it will soon have driverless cars, promises a flying car by 2020.

But are flying cars possible? Will they be practical, safe, and convenient?

The answer is yes! Currently fifteen manufacturers have cars that take to the air in development. Several of them have working prototypes and have set release date for putting them on the market to the public.

Although these cars are either electric or gasoline powered, all of them have a range of 125 to 300 on a single charge or tank of gas and travel up to 5 times faster than automobiles. They offer a smooth ride on the highway and then unfold, like a butterfly emerging from a chrysalis, into a flying vehicle. They provide redundant safety systems, so that if one power structure fails, another immediately kicks in.

Lilium, a German concept, is 100% emission free and will be available in the form of a taxi service that can be summoned with the touch of a button, in 2025.


The sleek Pal-V, which leans into turns like a motorcycle, unfolds into a mini helicopter that can land anywhere. In fact, the Pal-V Liberty Pioneer, pictured at the top of this blog, went on sale in 2017 for only $299,000. Drive on down to your dealer and order one today!  

And the Delorean DR-7 is only twenty feet long and eighteen wide and looks like a mini jet. Like the Lilium, it is battery powered. Additionally, it is “self-driving”, so that no drivers license is required. It is due to be release to the public near the end of 2018.


So if you’re ready to escape the commute and the long hours breathing polluted air and riding bumpy roads, jump into the future in a flying car.

Ken Wasil has written The Quick Style Guide for Writing for the Web and English Usage, A Great Escape: Short Stores for Travelers, Mr. Thoreau Goes to Boston, Rivers of Words, and African Safari Bootcamp for Women. The Car of the Future and Other Stories and all of his works are available at most major ebook websites. Just search for Ken Wasil





How to Start a Business and Make Money Today

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Caught in a layoff? Replaced with machines or robots? Tired of office politics and not getting ahead in your company? Working for the government and fed up with the current policies? Want to travel around the world and make a living while doing it? Are you happier working for yourself than someone else? Now’s the time to start a business.

When I ask people who are unhappy with their current situation, “Have you thought about starting a business?, most of then say, “I can’t do that, I don’t have the money. That takes years of saving and planning.”

That is not the case today. You can start a business almost immediately with the resources you already have and little or no investment. One man, for example, who loved to repair things around the house and who had worked for a construction company, felt ready to go out on his own. He designed and printed a handful of flyers promoting his business at an internet cafe for $10. He then went door to door in a neighborhood telling people about his services. In two days he was getting work and getting paid in cash. Within a month, he was living off of the money he was making.

The internet has made starting a business easier than ever. You can create an enterprise with almost no investment and begin generating income immediately! You can literally build a business and make money doing anything. This article is the first in a series to discuss How to Start a Business. It will open your eyes to how easy it is and tell you about some of the possibilities available to inspire you to take the leap of faith and do your own thing.

Do What You Love to Do

Love to write? You can write articles, blogs, web content, and ebooks, get them published, and begin making money off of them immediately.

Collect books, CD or DVD’s of music or movies? You can sell and trade them online. You can ship them off to companies and they will store and sell them for you and then pay you on Paypal or in your bank account.

Are you creative and love art, photography, graphic design? You can build a website and sell your work, or, for example, post photographs on sites such pixels.com and they will sell them for you. You can even design your own photo sharing app.

Don’t have the money to get started on your plan? Here’s an easy solution, post your own creative projects on kickstarter.com. Chances are someone will fund it for you. Millions of people visit this site looking for endeavors they want to invest in.

Do you dream of designing a game or app and raking in the prestige and money that goes along with launching one? It’s simple to do it online and you don’t even need to know how to code. Find out how.

Enthralled with style and fashion? You can sell consulting services on sites like Fourrer and design clothes online. Some of the sites listed will even manufacture your clothing for you.

Are you a car, motorcycle, or bicycle affectionado? Sell parts or services on ebay or your own website. One man who loves bicycles and bicycle racing builds custom made bicycles and sells them all over the world for $1000 to $20,000 each.

Love to watch TV, cook, eat, go to the movies, invest in stocks and the market? Start a blog telling people about the best shows, foods, flicks, and companies to engage with.

Do you work for a company or are an expert in a field and feel you have accumulated enough knowledge and skills to venture out on your own? One woman who started a consulting business, began selling her services while she was still employed. When she quit her job, she already had customers to take with her. She then was able to sell her consulting to her previous employer.

Whatever you love to do, you can turn into a business. And if it’s something you like to do, it won’t feel like “work”, it will be “play” and you’ll enjoy every minute of it.

Secrets to Starting a Successful Enterprise

Choose a business you are passionate about. Your energy and enthusiasms will motivate you and keep you going. Your work will be fun and you’ll love of it will carry you through the start-up and keep you motivated.

Select a field you want to learn about. All businesses require a certain amount of knowledge and research. In addition to learning how to set up and run a business, you’ll need to learn about the range of products and services available in your field, your competitors, how to market and sell your products or services, and a hundred other details. When it is something you want to learn, it will make the process so much easier.

Consider starting a concern that generates passive income. Many of us work at a job and get payed for our work with an hourly wage. Passive income is the generating of money without repeatedly putting in the labor. Ebooks are a great example. I write and publish my ebooks only one time, yet they continue to generate income 24 hours a day, years into the future on www.amazon.com and other major ebook stores. This allows me to write more books or get involved in other activities, either leisure or money making. Of course with any business today, the web allows us to sell and market 24 hours a day.

Start a business, especially the first one, that requires a small investment and can generate an immediate income. You’ll quickly see your progress and be motivated to continue. If your ideal enterprise is manufacturing a new “green car” that competes with Tesla, for example, and will take years and millions of dollars to start and build, begin another business first, such as helping people select hybrids, and then begin saving your money. The customers you gain will remain your customers and buy from you when you manufacture your own vehicles.

If you want to start a business that requires a large start up investment, such as becoming a photographer, you can rent equipment and studio space from an established company until you save the money to buy your own. Better yet, this site https://www.crowdfunding.com lists organizations that find people who will give you money to start your business.

Dear reader, why not take the challenge? Start a new and better life today and a business that is fulfilling, rewarding, and fun.

Ken Wasil is a writer of books and a freelance writer. He has started and run several small businesses. He has written The Quick Style Guide for Writing for the Web and English Usage, A Great Escape: Short Stores for Travelers, Mr. Thoreau Goes to Boston, Rivers of Words, and African Safari Bootcamp for Women. His books are available on www.amazon.com and most major online bookstores, just search for Ken Wasil.

Writing Goals for the New Year

After a few days back at work and into our normal routines, when our heads have cleared from holiday celebrations, much food and drink, and socializing, it’s a good time to consider what we are going to do in the New Year.

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The New Year is a chance to start over, write our lives in a new way.  We can consider new options, changing behavior, and even turning the way we do things upside down.  It’s like spring time: after months of bare branches and storing their life forces in their roots, trees and plants send out new shoots and grow leaves and flowers that blossom in the sunlight.

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.”

Edith Lovejoy Pierce

 To begin, decide what you want to do.  If it doesn’t immediately come to you, try brainstorming with a friend or with yourself.  In brainstorming, you allow the free flow of thoughts without editing or judging them.  I personally like “free writing”.    In this exercise I write down what I want as quickly as possible without regards to grammar, punctuation, or without judging the goals.  Then I reread my list and choose the objectives I want to work towards.

Write down your goals and be specific.  Aspirations such as “I am going to find a new position of employment as a Marketing Manager at a technology related company where I make $75,000 per year or more,” or “I am going to lose 25 pounds and exercise at the gym regularly so that the extra bulge on my stomach disappears,” are specific.  Goals such as “I want to get a new job”, or “I want to lose weight” are too easy to slip out of and get lost in because they aren’t clearly defined, so you don’t know what you need to do to reach them.

Include objectives from the following list that are important to you: relationships, family, work, career, self-improvement, acquiring new skills and education, leisure, recreation, and socializing.

We often set ourselves up for failure when creating goals, as well.   Too many huge life changing dreams overwhelm us.  And goals that we really don’t want to accomplish leave us feeling discouraged when we don’t achieve them. Ask yourself, “Do I really want to learn that foreign language, return to school for another degree, or move to Rishikesh India and become a yoga and meditation Instructor?  If the answer is “yes” include it, if “no” let it go.  This can be an empowering experience and free up energy, so you can focus on what is most important in your life.

Framing objectives as “new year’s resolutions” gives us an immediate escape hatch because, of course, New Year’s resolutions are promises not kept.  I’ve thrown the world resolution out of my goal setting vocabulary.

The following keys will help you reach your significant goals during the year.

  1. Choose the most important one and focus on it.
  2. Write out the specific steps needed to achieve the objective such as “I will send out twenty resumes and have at least three telephone or in person interviews a week until I am hired in a position the I want”.
  3. Tell friends and family members about your dreams. This will keep you on track and prevent you from rationalizing and not following through.
  4. Review your goals frequently, at least once a month, and adjust them or change them when needed. For example, if you are offered a job you want at the company where you work, you may want to end your job search and accept the position.
  5. Stay positive. Enjoying the journey, having a positive attitude, and believing that you will get what you want will make attaining you desired results much easier and more successful.
  6. Creating a life plan with long term goals will assist you in your effort and put yearly targets in perspective. Saving your list of goals from previous years will give you feedback on what is most important to you and what works and what doesn’t.  You’ll feel a sense of satisfaction when you realize the progress you’ve made.
  7. And remember to reward yourself. Give yourself, for example, that vacation in France you’ve been dreaming of, that new car you’ve wanted but haven’t had the courage to invest in, that weekend off spent with friends or family.

Happy Goal setting and achieving.  I know you will have a happier, more rewarding year.  Please post me about your goal setting suggestions, goals, and accomplishments.

“May Light always surround you;
Hope kindle and rebound you.
May your Hurts turn to Healing;
Your Heart embrace Feeling.
May Wounds become Wisdom;
Every Kindness a Prism.
May Laughter infect you;
Your Passion resurrect you.
May Goodness inspire
your Deepest Desires.
Through all that you Reach For,
May your arms Never Tire.”

 D. Simone



Twelve Inspirational Quotes for the New Year



“Some men see things as they are and say why – I dream things that never were and say why not.”

George Bernard Shaw


 “I never dream of success. I worked for it.”

Estee Lauder


“People with goals succeed because they know where they’re going.”

Earl Nightingale


“Our goals can only be reached through a vehicle of a plan, in which we must vigorously act. There is no other route to success.”

Stephen A. Brennan


“All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, some which sometimes seemed impossible.”

Orison Swett Marden


“You must take action now that will move you towards your goals. Develop a sense of urgency in your life.”

Jackson Brown, Jr.


“Whatever you want to do, just do it.  Making a damn fool of yourself is absolutely Essential.

Gloria Steinem


I don’t want other people to decide who I am.  I want to decide that for myself.

Emma Watson


I love those who can smile in trouble, who can gather strength from distress, and grow brave by reflection.

Thomas Paine


“If not us, who? If not now, when?”

John F. Kennedy


“The best way to predict the future is to create it.”

Abraham Lincoln


Work like you don’t need the money. Love like you’ve never been hurt. Dance like nobody’s watching.

Satchel Paige


Ken Wasil has written The Quick Style Guide for Writing for the Web and English Usage, A Great Escape: Short Stores for Travelers, Mr. Thoreau Goes to Boston, Rivers of Words, and African Safari Bootcamp for Women.   His books are available at www.amazon.com


Saving Time When Surfing the Web

Save Time Web 200With all the enthralling products, games, and social networking sites, it’s easy to waste long hours searching for what we need on the internet. We can begin the day, for example, researching details on marketing to Generation X and end up perusing the newest cellphones at Best Buy, the new styles from our favorite department stores, or posting on our favorite social networking sites.  The following nine guidelines will assist you in complete your web work quickly

1. Stay focused!  Creating a list of the searches you want to make before you start, will assist you in keeping on-target.  Resist the temptation to respond to ads, news, or interests that follow you wherever you search.

2. Monitor the time you spend surfing each day. If you place a limit on your surfing, you’ll use your time more efficiently.

 3. Use a timer or portable alarm clock. If each search is fifteen to 30 minutes, your productivity will increase and you’ll accomplish more.  If you don’t find everything you need in one session, you can return to it another time when you or the web are more productive.  This will reduce the stress of not finding what you want when you want it.

4. Avoid time wasters: those sites that require too much security and verification, that aren’t working properly, or that are “teasers” and promise information in the browser window, but don’t give it to you when you visit the site.

 5. Get off the web and use another resource. Ask a co-worker, colleague, or friend.  Figure it out yourself.  Look it up in a company or personal library or book.

6. Take frequent breaks between searches and engagements. Doing something you like to do, such as talking to a friend for a few minutes, can refresh and energize you and make your searches go more quickly.   

7.Attitude, Attitude, Attitude If you approach any task with the intention of  making a game of it, having fun, or doing something you like to do, your work will be accomplished in a fraction of the time.

 8. Delegate pass the task to someone else such as an employee or a son or daughter who wants to help.  If you have your own business, you can hire people to work as independent contractors to carry out certain endeavors.

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 9. Think smarter and be creative. On the web, you can always find an easier and faster way to accomplish activities such as using an app or downloading a program that will do the work for you.

Following these guidelines will assist you in finishing all the research on your daily list with time to spare.

Ken Wasil is a freelance writer in addition to writing books.  He has written The Quick Style Guide for Writing for the Web and English Usage, A Great Escape: Short Stores for Travelers, Mr. Thoreau Goes to Boston, Rivers of Words, and African Safari Bootcamp for Women.   His books are available at www.amazon.com.  Don’t miss his Free Fridays on Amazon.  The Quick Style Guide is free on Fridays between now and the middle of December 2017. 


Publishing My First Book

MrKen Ebook

I just published the print version of my newest book, The Quick Style Guide for Writing for the Web and English Usage through Amazon’s KDP and thought back to the first book I published in paperback over ten years ago.

I was teaching English in Southeast Asia and wanted to write about my experiences.  I was in Cambodia, a place like nowhere else on earth.  I was teaching at Pannasastra University, an inspiring, creative English Language program with 50 foreign teachers.  The school also had a bachelors program which I taught in.  The students were open, dedicated, and appreciative of the opportunity to improve their lives through education after living through a tumultuous past.  Here’s an entry from my book:

The next morning I took a motor taxi from Thailand to the Thai-Cambodian border, where I purchase a twenty-five dollar business visa for forty dollars.  I passed through immigration and walked the two hundred meters into Cambodia. 

I immediately felt different from anywhere I had ever been.  I had entered another time, an enchanted land.  It was as if I had been transported into a far and distant past.  The ground was muddy and unpaved and there were outdoor stalls where people sold fruit, vegetables, cooked food, household items, gifts, and crafts.  It seemed like there were hundreds of horses drawn and man powered carts.  Children were begging, vendors were grabbing at my shirt asking me to buy from them or use their transportation.  This was Poipet, the Cambodia border city.

I had been keeping journals on my teaching assignments and from these notes and from memory I wrote a book which I title Rivers of Words.  I had read about people self-publishing in the United States.  They often spent $3000 to $15,000 to produce a run of 3000 to 5000 books.  Then after a go at marketing on their own, they were left with a garage full of cases and cases of tomes which didn’t sell.  I didn’t want to go through such a dismal process.

I had talked to local printers in the U.S. about creating a limited run.  I even asked for pricing from printers on my travels in Mexico, Central America, and Peru.  I never found one I was happy with.  Most of these artists produced business cards, brochures, and flyers for the businesses in their area and had contacts with book publishers.  They always want to sell me large quantities.  In Orange County I found a Vietnamese printer who gave me a competitive quote.  He printed books for the local community.

Two years later, I returned to teach English in Phnom Penh, Cambodia and to Pannasastra University.  One day after finishing instruction in my TOEFL class at a satellite campus and doing some shopping, I came across a small printer on a back street located in a two-story building.  I walked in and asked in English if I could have a quote on 100 books.  They called in Phuket, the graphic designer, who had immigrated from Vietnam to work in Cambodia.

He took me up a rickety flight of stairs to a large room where his office and computer were established on an old door lying on a couple of saw horses.  Four Cambodian ladies were sitting on the floor binding books with glue guns.  The room must have originally been built as an attic and had a low ceiling.  So low, in fact, that I had to bend at the waist into an “L” position to enter and walk across it.

PonLeu Khmer Publishing House did work for local businesses and all the literature for a competitor of Pannasastra University.  Phuket gave me a competitive rate that included the cover design.  I readily signed the contract and was promised my books in one week.  I paid $2.00 per copy!

When I returned to retrieve my works, I was ecstatic to hold the blue cover with crisp white pages in my hands.  A picture of one of the temples near Angkor Wat, highlighted the front cover.  Images of the Cambodian countryside graced the reverse side.  I examined one copy after another, all beautiful, all identical.

On the ten-day term break I traveled throughout the country placing my precious gifts in bookstores.  When I returned to the Boston area, I consigned the books in numerous stores in the area.  Now I publish ebooks and use Amazon’s KDP print on demand for printed works.

Ken Wasil is a freelance writer in addition to writing books.  He has written The Quick Style Guide for Writing for the Web and English Usage, A Great Escape: Short Stores for Travelers, Mr. Thoreau Goes to Boston, Rivers of Words, and African Safari Bootcamp for Women.

His books are available at www.amazon.com.  Don’t miss his “Free Fridays” on Amazon.  The Quick Style Guide is free on Fridays between now and the middle of December 2017.  And you can download A Great Escape: Short Stores for Travelers www.payhip.com/b/jykz and African Safari Bootcamp for Women www.payhip.com/b/RESS for only $.99, on social discounts.





Saving Your Hands from Carpal Tunnel Syndrome

Portrait of excited people with exercise equipment raising hands against white background

Portrait of excited people with exercise equipment raising hands against white background

Most of us rush through our work to finish projects, not considering the health of our bodies and hands.  Long hours of sitting at a desk, pounding out text, and surfing the web can have unpleasant effects on our spine, back, and hands.  We’ll  continue plodding on until we’re racked with constant pain and even injury.

Carpal Tunnel Syndrome is caused by pressure on the medial nerve, the central nerve of the wrist.  It is aggravated by repeated actions of the fingers, hands and wrists.  Soreness, numbness, and constant pain are its symptoms.

Spending time now and while your working can prevent discomfort and injury in the long-run.  The following 9 steps can alleviate and help prevent the condition.

1 Take frequent breaks.  Limit your computer activity to thirty minute and then do a different activity, such as attending a meeting or taking a respite.

2 Avoid flexing or bending the wrists as much as possible.  You can do this through maintaining erect posture and keeping your hands level with the keyboard.

3 Modify your position frequently.  Train yourself to use your opposite hand for your normal everyday activities and repetitive actions such as tapping the “click” key.  This will give your preferred hand a rest.

4 Most of us use more pressure than is needed when writing, typing, surfing, and doing day to day activities.  Through being aware of how much force you use, you can further reduce the stress on your appendages.

5 Do the following three exercises at your desk, while waiting in line, or whenever you have a chance.  They will reduce irritation and pain.

      Hand pushups – place the tips of the fingers of both your hands together with your palms facing each other.  Press your hands together and then pull them apart.  This looks like your hands are doing pushups against each other.  Repeat this exercise twenty times.

      Shake your hands as if you had just washed them and were shaking off the water.

     Arm and hand stretch – extend your arm with your palm facing the floor and your elbow straight. Spread your fingers and use the other hand to gently stretch your fingers upwards and towards the floor.

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6 Use an ergonomic mouse and keyboard.  The split keyboard and a vertical mouse with reduce the flexing and bending of the wrist.

Mouse Verticle

7 Strengthen your wrists, hands, arms and shoulders with an ongoing exercise or weight training program.

8 If your condition is advanced, wear a wrist splint.  This will reduce the bending and the flexing.

9 Medication can reduce the pain.  Herbal remedies are preferred because they have no long-term side effects.  Ginger, turmeric, boswella, and cat’s claw are anti-inflammatories.  Gingko biloba increases circulation and will reduce discomfort.  A wonderful product from New Chapter called Zyflamend is jammed packed with anti-inflammatories.  It reduces pain in the hands, joints and has a host of other positive benefits.  Wrist splints, ergonomic keyboards and mouses, and Zyflamend are available from www.amazon.com

After a few weeks of following these steps, you’ll notice a significant reduction in the soreness.  Then you can work with ease and thoroughly enjoy what you’re doing.

Ken Wasil has written The Quick Style Guide for Writing for the Web and English Usage Mr. Thoreau Goes to Boston, Rivers of Words, A Great Escape: Short Stories for Travelers, and African Safari Bootcamp for Women. He is currently a freelance writer in addition to writing books. Check out The Quick Style Guide and Ken’s works at http://www.amazon.com and most major ebook websites, just search for Ken Wasil.

Speed Reading: A Great Way to Save Time and Be More Productive

Are you tired of spending long hours plugging through the material you have to read for study or for work and what you want to read for pleasure?  Does it seem like you never have enough time to read everything you need to?  Do you wish you could increase your reading speed, comprehension, and retention?  If you haven’t already done so, why not learn to speed read.

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Most people read at approximately 250 to 400 words per minute.  Speed reading can double that and for some, increase it as much as eight times.  Even for those students or adults who read proficiently by normal standards, increasing reading speed, comprehension, and ease of access of information in their minds will make reading more enjoyable and effective.

I learned to speed read through a book by a student of Evelyn Wood.  The technique involved scanning the material three times, using my fingers to a.) trace a quick “U” shaped skim of each page, b.) create an “S” shaped scans, and c.) finally design ribboned shaped loops to get the details of the passages. After reading the material, questions were asked, so that I could self-score my answers and assess my progress.  To practice, I was asked to read short passages faster and faster, using a clock or stopwatch to time myself.

I seemed to double my reading speed.  However, I was never sure if I had truly improved my comprehension and understanding.  Additionally, I was reading lots of fiction at the time, and enjoyed the text more when I read at my normal rate.  Since then I’ve practiced on my own and developed a solid speed reading style.

Today, a wide assortment of programs, apps, and websites will assist you on the road to reading quicker.  Search the web for “speed reading” and  peruse the list below.  A few offer highlighters that guide the reader’s eyes to improve speed and two offered quizzes for evaluating progress with comprehension

  • Read Quick at readquickapp.com costs $9.99 and improves your reading speed primarily through organizing and keeping track of your reading material.  You can use it to download articles and blogs from the internet and store them for future reading.
  • Out Read at http://outreadapp.com can be purchased online for $2.99. It has a cursor that trains the eyes to read quicker and to avoid “rereading words” which takes up valuable time.  You can input your own study lists or text, so that you can improve your reading while doing your normal studying.
  • Spreeder CX at spreeder.com is available for$37.99. It not only teaches you to speed read, but also makes reading easier through storing your text and instantly retrieving the place where you left off.  It has exercises for increasing speed and on-going evaluations, so that viewers can watch their improvement.
  • Ace Reader at acereader.com is available for as little as $39.99 for use in the cloud or for $69.99 for a desktop version. Educational, family, and personal versions are available.  It assists students and adults with improving reading speed and comprehension.  It offers thousands of text samples with comprehensive tests and scores.

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Now you can look forward to emptying that “to-read” basket and checking off all those on-line blogs, emails, and articles you’ve got on your to-do list in a fraction of the time.

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Ken Wasil has written The Quick Style Guide for Writing for the Web and English Usage Mr. Thoreau Goes to Boston, Rivers of Words, A Great Escape: Short Stories for Travelers, and African Safari Bootcamp for Women. He is currently a freelance writer in addition to writing books.  Check out The Quick Style and all his works at http://www.amazon.com and most major ebook websites, just search for Ken Wasil.


Writing Press Releases


With the holiday season quickly approaching, we all want to get the word out about the products and services that we sell.  Whether you make quilts, sell art, or are a large corporation, one of the best ways to interest people in your fare is to use Press Releases.

This “how to” on Writing Press Releases is from my newest book The Quick Guide for Writing for the Web and English Usage.  It is available at  www.amazon.com.  Just search for Ken Wasil.

Press releases are news items sent from an individual or company to media outlets to generate stories that will build customers and business.

They are issued to:

  • Announce a new product
  • Describe company expansions
  • Introduce new staff
  • Discuss changes in a company or industry

They can also be used to enlighten readers about an interesting story or new web site, blog, or charity associated with the company.”

Tell a Topical Newsworthy Story

Editors at newspapers and TV stations don’t care about soliciting your customers or creating extra business for your company.  They are looking for stories that will interest their readers and that will take the minimum amount of work to transcribe from a press release into written text.

Therefore, when searching for a topic for your press release, look for subjects that are of significance to readers and viewers of the newspapers, radio, TV station, and on-line news sources you are sending your press releases to.  For example: Hartford Enterprises lands CEO with a stellar track record, who worked for major fortune 500 Companies.  Or Lite and Tasty Restaurants opens non-profit branch to benefit the homeless in major financial center.

Press Release Format

Take a look at the press release below:  This is the preferred format to use.

The company name and logo go at the top; the contact name, phone number, and email appear on the top left side.  “For Immediate Release” appears on the upper right side in bold large type.

Example of Press Release Format

The headline appears followed with the body of the release.  The document is ended with contact information including web addresses, blogs, and the names of persons available for interviews and their phone number and email addresses. Check out this website for a free press release template:  www.hubspot.com/How-to-Write-a-Press-Release.

Headlines Get the Editors Attention

Write a catchy headline.  When writing a press release for my book African Safari  Bootcamp for Women, a story about five women pursued by terrorists, who become stranded in the African bush and survive attacks from predators, I wrote the following lead to tie my novel in with recent lion attacks in Kenya:

Four More Lions Escape National

Park and Attack Pedestrians in Nairobi, Kenya


Write Like a Reporter

Don’t make the press release an advertisement, sales pitch, or hype.  The editor will see right through these ploys and throw it out.  For example, we’ve all read the story about the newest computer software that will save us from identity theft, robbery, and abduction.  Write your press release like a news story.  Use the first paragraph to interest the reader and discuss the “who”, “what”, “where”, “why”, and “when” of your message.  When will the new staff member be joining the company?  Where will he or she be working?  Why has she been brought on board at this time?  What changes will she make that will benefit your company and the customers?

Write the body of the text like a news story using the inverted pyramid format—with the most important information going towards the top and the less important details at the end.

A Motivating Conclusion

Follow the body with a boiler plate description of your company such as, Lite and Tasty was founded in 1982 by Benjamin Hackett and has been the leading producer of healthy restaurant meals for busy people.

And like any other written documents that you make public, be sure to edit out annoying errors and ask colleagues to read it over to give you feedback on your work.  End the press release encouraging the media contat to check out your website, blog, and call a company contact for an interview.

Distributing Your Press Release

Send out your press releases well in advance of any events you have planned.  You can distribute them through free or paid services.  www.cyberalert.com has a list of the top 50 media dispensing services.  Also consider making your own list of writers and editors, who know your industry, and sending them email or snail mail copies of your releases.

Finally, when your story is published, follow it up with additional releases to develop the news item and continue the media buzz.

About Ken Wasil

 Ken Wasil has also written African Safari Bootcamp for Women; A Great Escape: Short Stories for Travelers; Mr Thoreau Goes to Boston; and Rivers of Words.  He is currently a freelance writer.

The Quick Style Guide provides information and instruction in vital areas for writing for the web and writing in English. Sections such as How to Write a Blog, Writing Effective Emails, Writing Articles, and Writing Essay provide students, writers, and business people with simple guides on creating documents that are essential to their work and study.  Chapters on capitalization; punctuation; verb tenses; pronoun, adjective, and adverb use, serve as quick references for English usage that are crucial for written work.

To inquire about The Quick Style Guide for Writing for the Web and English Usage and Ken’s numerous books, or to arrange an interview, please email quickconnect@protonmail.com.




Writing for The Web

The web is a unique environment because readers scan the pages looking for what they want and don’t read all of the content. It is different from reading a book in the library, on a Kindle or Nook gadget, or while laying on the beach in the sand.  People search for keywords and content and make quick decisions whether to continue or bounce onto other sites.  They often read on small, poorly lit screens and are distracted while sitting in noisy coffee houses or vehicles.

Most written documents are similar in structure:  they include a title that catches the reader’s interest and describes the content; a first paragraph that tells what the work is about and that captivate the audience’s interest; a body which develops the ideas in the topic; and a conclusion which summarizes or recaps the points made in the introduction and the text.  The conclusion also asks questions and calls for action on the part of the reader.

Wordpress Home Page

WordPress.com’s  Home Page: simple, easy to read, targeted copy with buttons asking visitors to take action.

Get to the Point

Thus it’s important to write:

  • Simple, clear, concise text that can be easily skimmed.
  • Friendly, conversational passages.
  • Short sentences and paragraphs.
  • Headings and sub-headings that tell what the content is about and that capture the reader’s interest.
  • Avoid technical language, foreign words, and unusual vernacular.

Using correct grammar, spelling, and syntax are as important on the internet as they are when writing articles, reports, and essays. Poorly written copy tells the reader that the writer is amateurish and unqualified.  Using this Quick Style Guide as a reference will enhance your web writing as well as the myriad other manuscripts you pen.

Pictures Say it All

Pictures and images make text easily scanable, fun to read, and reduce the number of words.  Include these in your web pages:

  • Pictures.
  • Graphs and Charts.
  • Ordered and unordered lists.
  • Animation and videos.

Links to other sites give the reader more of what he or she is looking for.  Make sure links and buttons can be effortlessly identified and used.  When labeling links, don’t say Click Here for Discount.  Instead, highlight the words in your sentences with your preferred color.  Get your $20 Off Coupon now.

Well Designed Web Documents Hold the Reader’s Interest

Appealing web pages keep the reader’s interest and draw their eyes through the material.

  • Be consistent in using headings, type sizes and styles, images, and formats from page to page of your site and from blog post to blog post.
  • Use pull quotes, textboxes, and sidebars to add excitement.
  • Make sure links and buttons are simple to use and identify. When visitors must frantically search for customer service or help links, they’ll quickly leave your site or company and do business elsewhere.

Search Engine Optimization Is the Key to Web Success

 Search Engine Optimization is the use of keywords in titles, headings, and text to gain optimum recognition and positioning by web browsers.  When the best keywords and phrases are used to describe web content, search engines recognize the text and place it towards the top of the browser screen.  This results in more “click-throughs” to web pages.  The listings towards the top of the window receive nearly all of the clicks and views from visitors and the ones on pages 2,3, 4 and on are rarely read.

If, for example, I search for Best Online Courses, I get entries in this category or those that are known to the browser to be Best Online Courses. 

 Screen Shot Best Online Courses

Please note that most browsers owners sell the space for the first ten listing, so these entries are not a result of SEO, but of advertising dollars well spent.

 To Maximize Search Optimization Place Keywords in:

  •  Titles and Subtitles.
  • The first sentence and paragraph of documents.
  • Scattered throughout the text.
  • Restate them in the conclusion.

Avoid gimmicks and the overuse of keywords.  Search engines are programmed to penalize or even ban sites that try to unfairly gain browser window positioning.

Give Your Passage Coherency

  • Write an introduction that appeals to readers and tells them what the passage is about.
  • Jump right into the main points of the story.
  • Like a newspaper article, place the most important information in the first two to three paragraphs followed with the less important details.
  • Write well-thought out passages moving quickly and logically from one idea to the next.
  • Summarize the topic of the transcript and main ideas in the conclusion. Use the keywords that were placed in the title, sub-headings, and first paragraph.
  • Most importantly, ask the reader to take action: Download the Quick Style Guide, Join JobsNow!, Add to Shopping Cart. Notice how effective the WordPress page at the top of this entry is in describing the company’s services and asking the customer to buy its hosting.

Writing for the web is easy!  When you compose in simple clear text and paragraphs, use images and lists, strategically place keywords, and write well thought content that moves quickly from idea to idea, you cannot fail.    You’ll build a loyal following and sell your products and services.


Ken Wasil is a copywriter and writer. If you liked this article, check out his newest book, The Quick Style Guide for Writing for the Web and English Punctuation and Grammar. It will be available at www.amazon.com and most major ebook stores in September, 2017

His books African Safari Bootcamp for Women, A Great Escape: Short Stories for Travelers, Mr. Thoreau Goes to Boston, and Rivers of Words are available on most major ebook websites. You can peruse his profile and books at www.amazon.com. Be sure to get the latest inspiration for writing, travel, and education at kenswriterscorner@wordpress.com